What I'm hired for
Three kinds of problem.
Most of what comes through the contact form is one of these. If yours isn't, say so anyway.
Websites
New builds, rebuilds of sites that grew unmanageable, landing pages, speed and mobile fixes, and the technical repairs nobody else wanted to touch. You get something you can edit yourself.
Custom web tools
Dashboards, intake forms, client portals, and workflow tools built for one specific job. Usually this replaces a spreadsheet that four people are afraid to open at the same time.
Development support
Ongoing fixes, new features, and API integrations on software that already exists, including software whose original developer is long gone. The AI ones count too: pulling data out of documents, summarizing intake before a call, drafting routine replies, and routing what comes in.
Selected work
A site the client could finally run herself.
Nurturing Minds Counseling
The old WordPress build had gotten tangled enough that Diana couldn't change basic copy or swap a photo without calling for help.
I rebuilt it on a cleaner structure and a WordPress setup organized around the edits she actually makes. Pages, images, and text are now hers to change, with no developer in the loop.
See it live →From clients
In their words.
Nelson completely revamped my counseling site, communicated the whole way through, and made sure I could manage it myself instead of depending on a developer. His WordPress expertise showed, and he explained every step.
Diana Garcia, MS, LMHC, DWTFTherapist in private practice · LinkedIn recommendation
Very professional and wonderful at balancing direction with helpful input. Prompt, dependable, and always met deadlines.
Eda RosaLegal team strategist · LinkedIn recommendation
How it goes
Four steps, in order, every time.
You always know which one we're in.
Understand the problem
We talk about the business, the goal, and what's actually going wrong, before anyone mentions a technology. This is the duck part, out loud, with me.
Define the scope
Requirements, deliverables, cost, and timeline written down in plain language. No surprise line items later.
Build and review
Work happens in stages you can see. Regular progress updates, and your feedback goes in while it's still cheap to change.
Launch and support
Tested, launched, and handed over with whatever ongoing support you actually need, which is sometimes none.
Who the duck reports to
I'm Nelson.
I build websites, web tools, and software fixes for small businesses and growing teams that need real development work without agency overhead.
My background covers front-end and back-end development, databases, APIs, internal business applications, and the unglamorous work of figuring out why something broke. You work with me directly, which means the same person on the call, in the code, and answering your email six months later.
Start here
Tell me what you're working on.
A few details is plenty. I'll come back with practical next steps, not a pitch deck.